©2017 by Minhee Sim. Proudly created with Wix.com

INTRO:

This competition, sponsored by Montreal-based Adorable Outerwear, a leading manufacturer of women’s fashion coats endorsed by Canada’s largest retailer of outerwear; Sears Canada; and the Toronto Area Safety Coalition (TASC), challenged senior fashion design students from five leading design schools in Ontario to make everyday outerwear garments more visible by incorporating reflective components.
After the first illustration and design phase I was selected as one of the 14 finalists and my design was shown on the opening day of Toronto Fashion Week 2016.

DESIGN:

As I was continuing developing the design by treating fabric like paper--folding and cutting as in origami--I was also inspired by kimono-type martial arts clothing. My focus was to create original details to make a one-of-a-kind look. Also by placing reflective components on the jacket where they can be freely hidden or exposed, allowing the wearer to control their visibility throughout the day.

ADORABLE OUTERWEAR’S 2016 VISIBILITY BY DESIGN COMPETITION